Add promo video to your google play store listing

You can add a promotional video to your store listing by entering a YouTube URL in the “Promo video” field. A promo video isn’t required, but it’s highly recommended as a fun, engaging way to show features of your app to potential users.

Need to know

Here are the most important things to keep in mind when adding a promo video:

  • Turn off monetization for the video. When users browse Google Play, we want them to see your app, not someone else’s ad.
  • Use a video’s YouTube URL, not a YouTube playlist or channel URL.
  • Don’t use an age-restricted video.
  • Use a video’s full YouTube video link instead of a shortened link.
    • Usehttps://www.youtube.com/watch?v=yourvideoid
    • Don’t usehttps://youtu.be/yourvideoid
  • Some sections of Google Play show groups of recommended games using videos. For a game to be eligible to be shown in these sections, use a video that’s filmed in landscape orientation

Monetized Play Store videos

Developers with a video in their store listing must disable ads by November 1, 2019 to keep the video eligible to be shown on Google Play. If your videos are monetized (that is, enabled for monetization on YouTube or containing copyrighted content with monetization claims), they may show ads, which can be confusing for users.

To keep your video active, you’ll need to:

  • Turn off monetization in your video, or
  • Upload a different video without monetization claims and update the URL in the Google Play Console.

Please note that if your video uses copyrighted content, turning off monetization for your video may not be enough to prevent ads. In that case you will need to use a different video without copyrighted content with monetization claims.

If your video is monetized or uses copyrighted content and you do nothing, your video will no longer play on your store listing after November 1, 2019.

Where it’s displayed

Your promo video is displayed before your screenshots on your app’s store listing and promotional areas on Google Play. Users can watch your promo video by selecting the Play button that overlays on your feature graphic.

Tips

  • Keep your videos short (30 seconds to 2 minutes) and focused on the most compelling features first.
  • If you have a device running Android 4.4 Kitkat or above, use the adb shell command screenrecord to capture video directly from your device.


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