Best Practices for Google Places / Google My Business (From Google)

  • Only business owners or authorized representatives may claim their business listings on Google Maps.
  • Use a shared, business email account, if multiple users will be updating your business listing.
  • If possible, use an email account with a domain that matches your business URL. For example, if your business website is www.soatechnology.net a matching email address would be aditya@soatechnology.net.
  • The business name on Google Maps must be your full legal business name.
  • Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.
  • Do not include phone numbers or URLs in the business name.
  • The address should look exactly the way you’d write it on a paper mailing envelope. If your business services several areas, you can create one listing under a PO Box.
  • Do not create listings at locations where the business does not physically exist.
  • PO Boxes do not count as physical locations.
  • Do not create more than one listing for each business location, either in a single account or multiple accounts.
  • Businesses that operate in a service area as opposed to a single location should not create a listing for every city they service. Service area businesses should create one listing for the central office of the business only.
  • Businesses with special services, such as law firms and doctors, should not create multiple listings to cover all of their specialties.
  • The precise address for the business must be provided in place of broad city names or cross-streets.
  • A property for rent is not considered a place of business. Please create one listing for the central office that processes the rentals.
  • Provide a phone number that connects to your individual business location as directly as possible. For example, you should provide an individual location phone number in place of a call center.
  • Do not provide phone numbers or URLs that redirect or ‘refer’ users to other landing pages or phone numbers other than those of the actual business.
  • Provide one URL that best identifies your individual business location.
  • Do not provide URLs that redirect or ‘refer’ users to other landing pages or phone numbers other than those of the actual business.
  • Use the description and custom attribute fields to include additional information about your listing. This type of content should never appear in your business’s title, address or category fields.
  • Please see this page of the LBC User Guide for examples of acceptable custom attributes.

Leave a Reply