There are a few reasons why you might want to have more than one Facebook pixel on a site – but is it actually possible to do this?
Yes, you can have multiple Facebook pixels on a website.
Generally you will only have one Facebook pixel on a website, but it is possible to install multiple Facebook pixels on site if needed.
You can create multiple Facebook pixels (for example you might have a network of websites that you manage and you want a specific pixel for each) and you can also install multiple pixels on one site.
The most common ‘use case’ I’ve seen for more than one pixel on a website is where you have a pixel for your own ad account, and then an agency or 3rd party that is also providing services for your business has their pixel installed in order to seed the remarketing audiences or track the conversions they are focused on.
Whatever the reason, it is definitely possible to install more than one Facebook pixel on a website.
Here are some reasons why you only need one Facebook Pixel:
- You simplify your ad creation – you aren’t having to choose which pixel you are optimizing around.
- You get better results when the Pixel is “seasoned” with more traffic. Facebook learns better with more data.
- You maximize your retargeting by not splitting your audiences into smaller segments.
When you do need multiple Facebook Pixels
The only time you really need multiple Facebook Pixels is if you have websites with very different audiences. For example if you have a website for your business and then you also have a website around some unrelated hobby like knitting – or standup comedy (which is on my own website, I know).
In that case, you would want different Pixels so that if Facebook is trying to optimize your conversions they know what type of person is typically opting in to your lead magnet or purchasing your product.
Facebook tracks the type of people who do go to your website or convert. When Facebook shows your ads, they try to show ads to those type of people more likely to take the action you are optimizing around based on the history of the Pixel tracking. And, of course, within the targeting parameters you have already set up.
If you do have different audiences, you have a couple options:
- Create a new Facebook ad account to separate the ads and the pixel data completely. This is the easier option in my opinion.
- Create a new Facebook Pixel and then make sure you select which Pixel you are using when you create the ad. If you do this, then you must use the Facebook Business Manager.
A question that comes up often is how this works when people are running Facebook Ads for clients. You should definitely not run Facebook Ads for clients all on one ad account because you are putting all the ads in that account at risk if the account gets shut down.
If you are running Facebook Ads for clients, you should either run them on separate Ad Accounts or run them on the Ad account of the client.
How to create additional Facebook Pixels
If you did want to create another Facebook Pixels you can do that in the Events Manager section of the Ads Manager.
Or you can also create a new Pixel in the Business Settings of your Business Manager and then you can also assign who has access to that Pixel to use it in ads.
But typical business owners will not need multiple Facebook Pixels unless they have different audiences that they are tracking and optimizing around.