Verify your site ownership
What is verification?
Verification is the process of proving that you own the property that you claim to own. We need to confirm ownership because once you are verified for a property, you have access to its Google Search data, and can affect its presence on Google Search. Every Search Console property requires at least one verified owner.
Verify a website
- Either add a new property or choose an unverified property from the property selector bar.
- Choose one of the verification methods listed below and follow the instructions. Not all verification methods are available for all types of properties; the verification page will list which methods are available and recommended for your site.
Multiple people can add and verify a website property separately, using the same or different verification methods. If you use the same verification method, just be sure that you don’t overwrite the verification tokens of any other owners.
Using multiple verification methods
You can add additional verification methods in your property’s verification settings page. You might want to add more than one verification method in case one of your existing verification methods fails (for example, if you verified using a Google Analytics tracking code, and someone changes a template on your website that omits the tag).
To add an additional verification method, visit the Settings page for the property and click Ownership verification.
How long does verification last?
Google periodically checks if your verification is valid (for example, checking if your HTML verification tag is still present). If verification can no longer be confirmed, your permissions on that property will expire after a certain grace period.
If all verified owners lose access to a property, all delegated owners (owners added by a verified owner), users, and associates of the property will lose access to the Search Console property.
When will I start to see data?
Data is collected for a property from the time that you first add it as a Search Console property. Any gaps in verification do not typically cause a gap in data collection.
We lost our site owner!
If the verified owner of your site leaves, or you’re not sure who the verified owner is, verify another site owner. The new owner will be able to see the list of all owners and users verified to that site, as well as the verification methods for each owner. You can then optionally unverify previous owners by removing their verification token (for example, removing the HTML tag from the site, for HTML-tag-verified owners). See Add or remove owners for more information.
Verification method details
HTML file upload
Domain name provider
Google Analytics tracking code
Google Tag Manager container snippet
Common verification errors
In addition to any method-specific verification errors, the following verification errors are possible in most verification methods:
- Incorrect tag/snippet/file errors
Be sure to use the exact tag, code snippet, or file provided to you when beginning verification.
- The connection to your server timed out.
We were unable to verify your file because we received a server timeout. This could be because your server is down or is busy and responding slowly. Make sure that your server is responding and try again.
- We encountered an error looking up your site’s domain name.
We tried to access your verification file, but were unable to access your domain due to a DNS error. This could be because your server is down, or there is an issue with the DNS routing to your domain. Make sure that your domain is resolving correctly and try again.
- The download request was redirected too many times.
Check the URL for potential issues, such as an infinite loop.
- Your server returned an invalid response.
This can happen if your site is requires password authentication, or if we cannot access it for other reasons.
- We were unable to connect to your server.
Make sure that your server is not down, and that your domain is resolving correctly, and try again.
- An internal error occurred.
If this problem persists, check the Webmaster Central Help Forum for updates.
Either your site or the domain server stopped responding to our requests (depending on the verification method used). Confirm that your site is responding, and then try again.
- Could not find your domain
We tried to resolve the site URL that you gave us, but it is unknown to the DNS service. Check that you are providing the correct URL for your property.