Team Emblem

This creative team building exercise is great for smaller teams. Players are divided into small teams where they must work together to create an emblem, flag or shield for their teams. Besides collaboration and creative thinking, this activity is also great for building a stronger sense of team identity and cohesiveness. Plus, it’s flexible enough for any situation or group size.

Number of participants: Any

Duration: 30-90 minutes

Objective: Focus on creative thinking, collaboration and fostering a team identity

How to play

1. Grab cardboard, chart paper, markers, crayons, tape or anything else you’ll need to draw and paint a team emblem or team shield.

2. Divide players into small teams of 3-4 people each. You can make the team composition the same as your real-life office teams to focus more on the team identity aspects of this activity.

3. Give each team enough time to plan, draw and paint an emblem for their teams. The emblem must represent something the identifies the team and its values. They get 10 minutes for inspiration (they can look up ideas online if they want to), 20-80 minutes to make the emblem.

4. Once the time is up, ask each team to display their emblem. Invite all other teams to give their own interpretation of the emblem. Then the creating team gives their actual interpretation. Repeat the process for all other teams.


One of the hardest aspects of team building is fostering a sense of identity. A simple team emblem – representing something the team collectively cares about – can help you do that. Teams will have to first build consensus on their collective values, then divide tasks to succeed at this activity.

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