What is Business Analytics?
Business Analytics is a way of exercising and inspecting past data of a firm which is primarily used to make data-driven decisions. We can infer insights and control business direction and in turn, can automate navigation
Business Analytics as a proper definition is a resultant phenomenon of blending resource skills, operations and applications and thereby deriving insights from them. With Business Analytics we can measure organization level processes such as development, sales, service, and marketing.
Advantages of Business Analytics
- Faster decision making
- Issuing information to a larger audience
- Responding to market demand quickly
- Amplified perception on cost efficiency
- Better alignment with the plan