Solution 1
In Ultimate member -> Settings -> User roles -> Subscriber (or another role you want to configure). Then in Login options “Action to be taken after login – Redirect to URL” and set it to the URL I specified.
THEN, click in the right sidepanel on top “Update Role” (big blue button).
Solution 2
Go to Ultimate Member > Forms
Select the Login form
On the right under Options, select Redirect to URL from dropdown
Under that, put the URL in the Set Custom Redirect URL field