Telecom Regulatory Authority of India (TRAI) has released The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate Unsolicited Commercial Communication (UCC) and bring transparency in the unorganised SMS industry. TRAI has formulated the guidelines to enhance control, prevent any fraudulent practice and provide greater safety to the end customer.

Check here: DLT SMS Registration Process

As per the revised TRAI guidelines, the companies who want to communicate with their customers will now have to register themselves with Telecom Operators for sending SMS. The Businesses and Bulk SMS Service Providers will be accountable to telecom operators who will be directly accountable to TRAI. The system will be governed using Blockchain technology also known as Distributed Ledger Technology (DLT) and the whole panel entities will be interlinked with each other.

Commercial Communications Ecosystem

The roles and responsibilities of the five entities present in the Blockchain are:

• Mobile Subscriber: Mobile subscriber is the customer who will receive the SMS. Mobile subscriber has been given the right to provide consent to receive a promotional text from any business, opt-out from receiving texts at any point of time, set preferences and register complains for receiving unwanted and spam messages.
• Principal Entity: Principal Entity is the company or organisation who is sending SMS to its clients and customers. It can be an individual, sole proprietor, partnership firm, or any private/public or Government company who wishes to send SMS to their respective clients. As per the new TRAI DLT rules, it is mandatory for every entity to register with the Telecom Operators in the DLT platform.
• Telemarketer: Telemarketer means the Bulk SMS Service Provider from which an individual or company purchases Bulk SMS to send to their customers. As per the updated TRAI rules, every telemarketer needs to register on the DLT platform to send messages on behalf of the Principal Entity(businesses).
• Access Provider: Access Providers are the telecom Operators such as Vodafone, Ideal, Airtel, MTNL, BSNL who will be directly connected to TRAI and assist in the regulation process.
• Regulator: TRAI, being the regulator has the role of establishing regulatory compliance by auditing and governing the operations to safeguard customers’ interest and prevent the occurrence of any fraudulent practices.

What has changed in the new updated TRAI regulations for Bulk SMS?

• Entity and Telemarketer Registration: Every Business(Principal Entity) and Bulk SMS Service Provider (Telemarketer) will now have to register with the Telecom Operators to send messages to their clients.Earlier the Bulk SMS Providers were required to register with TRAI and there was no registration for the business firms. But with the updated rules, both the Bulk SMS Service Provider and the companies who want to send SMS to their clients need to register with the Telecom Operators.
• Header and Template Registration: Sender ID will now be known as Headers and every header needs to be approved and registered with the Telecom Operators. Similarly, each SMS or template has to be approved by the telecom operators directly.Bulk SMS Service Providers will no longer control the Sender ID, template approval and every header and template detail will be available on the panel to view.
• Message type: Earlier there were 2 routes for sending SMS – Transaction and Promotional.  In the latest update, 3 routes have been introduced – Transactional, Promotional, Service( Implicit and Explicit).As per the new rules,  Transactional route will be reserved only for the banks for sending OTPs and service related informative messages will come under the Implicit category.If a customer has opted to receive promotional SMS from a particular company then it will be come under the Explicit category. General Promotional SMS including offers, discounts will be delivered only to Non DND numbers.
• Customer consent: The new regulation grants complete control to the mobile subscriber(customer) for managing their consent for receiving messages and also opt-out it at their will. The list of consents which they have given will be made visible on a single dashboard allowing them to manage and even withdraw their consent at any point of time.
• Customer Preferences: Previously, customers only have the choice between DND and Non DND. In the new rules, the customer, also known as the mobile subscriber has been offered a time-window where they can manage their preferences based on a specific time or day and allow certain kind promotional messages regardless of their selected preferences.It means even if a customer has activated DND on his number then also he can receive promotional text from a company if he wish to. Also, customers can allow to receive promotional texts on a particular time of the day.
• Scrubbing function: To ensure that the messages are sent according to the specifications set by the customer, scrubbing function has been introduced. In this, numbers on which messages has to be sent will be filtered in real-time to match the desired criteria set by the customer.It means that if a customer has given consent to receive messages on Monday, but withdraws the permission on Sunday, then the SMS will not be delivered on Monday. Filtration of the customer preferences is done in real-time and the results are immediately visible.
• Complaint Management: To enhance the safety and authenticity in the system, customers are allowed to register complains regarding the violation of their preferences or consent via different mediums like call and SMS.
• Interoperability between telecom service providers: Each Telecom Service Provider will be eligible to view the details such as registration of entity, telemarketer, header, template submitted, etc. on the platform. The information shared by a particular Business and Bulk SMS Service Provider will be made available across the network which can be viewed at any time.
• 100% Traceability: The whole system operates in a Distributed Ledger Technology (DLT). This means that everything is recorded and shared on the network using Blockchain Technology and can be traced back at any given time.

DLT SMS Meaning: The sole objective of the regulation is to bring transparency in the system and it is expected that with the use of Blockchain-based DLT platform, unsolicited, spam and fraudulent activities can be minimized to a great extent.

How to add Header or Sender ID in Jio DLT?

Meaning of Headers: Header is a unique combination of six characters representing the brand or company name of the message sender. Header was earlier known as Sender ID. In the revised TRAI DLT regulations for Bulk SMS, Sender ID is denoted by the term Header.

Header Types for different SMS categories

1. Promotional: These messages are related to marketing purposes and are intended for promoting a product or a service. Promotional SMS are sent to the Non DND numbers. Headers for sending Promotional SMS should be of six numeric digits and based on the business category.

Header Examples for Promotional SMS: 562993, 248751, 495573, 583985, 784321

2. Others: The Others category comprise of Transactional, Service Implicit and Service Explicit. Headers for sending Transactional, Service Implicit and Service Explicit messages should be of six alphabetical characters. These Headers are case-sensitive.

Header Examples for Others SMS: FSTSMS, fstsms, FstSMS, DLTDLt, dltdlt

• Transactional: As per the latest TRAI Guidelines, only the OTP SMS sent by banks will come under the category of Transactional SMS. Transactional SMS can be used only by banks for sending One Time Password (OTP) to its clients. All banks including National/Scheduled/Government/Private and MNC Banks can send OTP to their clients from the Transactional route.

Note: Banks can use Transactional route for sending OTP only. Transactional details, amount debited, credited, account status and all other bank messages cannot be delivered from this route.

• Service Implicit: Informative messages other than Banks OTP will come under this category. Important notifications such as purchase updates, order alerts, payment status, reminders, booking confirmations, OTP SMS from other sites, and other crucial updates will fall in the Service Implicit category.
• Service Explicit: Sending offer/marketing SMS to your registered users will come under this category. These SMS can only be sent to the registered customers after receiving their consent.

Click here to read about New Bulk SMS route in DLT.

How to add Header in Jio DLT?

1. Login to your Jio DLT SMS portal. Header SMS option will be visible on your dashboard screen. Once you click on that tab, two options will get displayed – Header SMS Registration and Header SMS Details. Select the first option Header SMS Registration.

2. Once you select it the following screen will get displayed.

3. Select the Header Type based on your SMS content. If your SMS is promotional in nature select the first option Promotional and if the SMS is informative then choose the second option Others (Transactional, Service Explicit, Service Implicit).

4. Select the Header Category from the dropdown list. If your business or industry is related to Finance choose the first option, if you are a Real Estate Business owner choose the second and so on. If your business does not fall in any of the listed categories, select Others.

5. Create a Header Name of six letters representing your company name.

Important points to remember while creating Header Name

• If you have selected Promotional in the Header Type tab, then your Header must be in numeric digits. The starting digit must be according to the category selected. For example, if your business comes under the first category that is Banking/Insurance/Financial products/credit cards, then your Header should begin with 1. Similarly, if you are in Real Estate Business then the Header will begin with the numeric digit 2. Your Header Name should begin with the numeric digits as displayed in the table below:

Business Category	Header must start with	Examples

Banking/Insurance/Financial products/Credit cards	1	163849, 154772
Real Estate	2	243563, 287623
Education	3	387659, 384342
Health	4	498723, 498766
Consumer Goods and Automobiles	5	567439, 521987
Communication/Broadcasting/Entertainment/IT	6	678775, 691223
Tourism and Leisure	7	768972, 754327
Food and Beverages	8	829653, 896544
Others	0	035647, 076421

• If you have selected ‘Others’ as the Header Type, then your Header must be in 6 alphabetical characters. You can choose a string of six letters representing your business or brand name.
• The Header names are case-sensitive. For example, the Header FSTSMP and fstsmp will be considered two different Headers and both are valid.

Create a Header name in accordance with the above stated points and then click on the Submit button. As you can see in the image below, we have created Header Name as FSTSMP as the Header Type is Others and is for Transactional, Service Explicit and Service Implicit messages.

Header Name must be as follows:

Promotional Route: 6 Digit Numeric only.

Other Route: 6 alphabetical characters only (without number)

6. As you click on the Submit button, a dialog box will appear on your screen as shown below.

Note: If your Header name has been already taken by someone else, the following message will appear on your screen.

7. Once you have submitted the Header request, an email will be sent on your registered email ID stating that Header registration request is received and is being processed.

8. It can take 3-7 working days for headers approval from Jio DLT after submitting your request.

You can check the status of your Header Registration Request from the Header SMS Details option in the Header SMS tab. The status of Headers pending for approval, rejected and registered can be viewed from this tab.

As you can see in the image below, Header FSTSMP submitted for approval is in the Pending Approval tab. Here, the Header Name, Type and Registered Date will also be displayed. You can even search for a Header within a specific time frame. As shown in the image, a date selection field is visible. Enter the time period in the Date From and Date To fields and then click on Apply. The Headers based on the selected time frame will be displayed.

The Headers which have been rejected will be visible in the Rejected tab. As you click on that tab, the Headers rejected will be displayed as shown in the image. The Header Type, Rejected Date and the Reason for Rejection will also be available to view.

As you can see in the image below, Header Pbsa has been rejected with the reason of improper Header length. Next, Beauty16Salon has been rejected because of Invalid length and Invalid format.

Similarly, your registered Headers can be viewed from the Registered tab.

Next steps will be to approve your Consent & Content Template.

New Delhi: The Jharkhand Public Service Commission(JPSC) has released the admit cards for the Combined Assistant Engineer Main Exam 2021 on the official website jpsc.gov.in. The exams are scheduled to be held in an offline mode on October 22, 2021. Interested candidates can download their admit cards from the official website at jpsc.gov.in.

The Jharkhand Public Service Commission has issued the admit cards against the Advertisement number 05/2019.

Note, all candidates appearing for the JPSC exam must carry their admit cards, and Identity cards inside the examination hall. The exams are scheduled for the post of Assistant Engineer, Civil, and Assistant Engineer, Mechanical.

A total of 635 vacancies have been issued under which several candidates will be recruited for different posts.

The Jharkhand Public Service Commission(JPSC) Exam 2021: How to download the admit card

Interested candidates can now follow the steps given below to register for the Jharkhand Public Service Commission(JPSC) exam.

• Visit the official website jpsc.gov.in.
• Click on the link that reads, “Click to Download the admit card for the Combined Assistant Engineer Main Exam Adv No. 05/2019.
• A new window will open. Type out the necessary details such as Registration number and date of birth.
• Your admit card will be displayed on the screen. Save, Download and take a printout of the admit card for future reference.

The exam scheduled for October 22, 23 will be held in objective mode while the exam scheduled for October 24 will be held in descriptive mode. Those students who have qualified for the JPSC Prelims Exam can sit for the Main exam. Later a personality test will be held by the commission.

source:dailyhunt

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