How to Deal with Unhappy Customers?

Big or small, no entrepreneur wants unhappy customers. This is not only about a bad impression regarding your company but even for your business. We are sharing few tips to help you through: Trying to see everything in a negative light will only bring negative outcome. Take it in a positive stride. Yes, it is […]

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How to create images and copy? | twitter

Writing Ad Copy You have just 140 characters to make the world notice you. Here, the basic focus is to promote the URL. Since you have to pay for every click on the tweet, hence limit the hashtags. Add a tracking token to know where your visits are coming from. Your copy should definitely include […]

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Tips to Advertise Better on Twitter

Social media is no more a nascent term. From 18 to 80, everyone is on social media. Hence, there is no denying the fact that it is a great platform to generate leads, attract customers and market your brands. If used in the right manner, social media marketing can be hugely beneficial. With the advanced […]

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Social Media Presence

Just marking your presence in various social media platforms isn’t enough, one has to gain a following too. The whole purpose behind maintaining the social media presence is to generate more leads. One has to have a good fan base or following in facebook, twitter, linkedin, instagram etc. A larger group of people following you […]

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Email marketing

A low cost marketing medium is really effective and widely used. It encourages direct action Do not go for an email list. They mostly feature incorrect and irrelevant addresses and are just sheer waste of time. One should always seek permission to send emails, either by choosing  the opt-in process or maybe  a double opt-in. […]

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Press releases

Not exactly a news item published on your website, but rather news worthy information is precisely a press release. It is written keeping in mind the media and the journalists. It might seem of not being of much use, but has lot of benefits. It helps in increasing the visibility of the app. The story […]

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A/B testing

To get the best results from your ads, try variations in proposition, target keywords, copy and title.  The ‘Create a Similar Ad’ feature by Facebook is designed to speed up the process whereas AdWords helps in optimising their display and measure the relative success of adverts in an ad group. This technique is useful for more […]

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Google ads

Just like the SEO keywords, opt for similar keywords for Google ads. Use the ones which are less competitive because these offer the lowest cost per click.  With dozens of customers who have come and gone, it leaves you in a better state to calculate conversion rate and return on investment accurately. Make sure your […]

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Facebook Ads

While planning the advert copy, keep in mind the relaxed environment of Facebook. Avoid formal style and include more of social phrasing. With other marketing messages, focus on benefits and not features. Choose an image that is relevant to the topic and which is uncomplicated. If your target is Facebook Ads, enter up to twenty-five […]

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Online advertising

The best way for most web apps to start is by creating online ads. You can easily make them and around a fixed small budget. You just have to pay for the leads and most probably you might know or have knowledge regarding validated learning by testing viable product features with adverts: Effective call to […]

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