Setting up WordPress and managing your website


WordPress powers almost 27 percent of the entire internet

WordPress has two zones: the front-end and the back-end.

The front end is what your visitors will see when they come to your website. Many of the tasks performed on the back-end will be visible on the front end, such as theme customizations, plugin functionality enhancements, and content publication. Actions can also be performed by you and your visitors directly from the front-end of the website, including commenting and social sharing.There are 72 translations of WordPress

The back end, also known as the WordPress dashboard, allows you to fully manage your site’s content, community, functionality, and design. It’s accessible only by users who have an account on your site. To access your WordPress dashboard, you need to type yourwebsite.com/wp-admin in the address bar of your browser and login using your WordPress username and password.

The dashboard

The Dashboard is the center of website administration. It consists of three main parts left-side menu, top toolbar and middle section. The left-hand column of your WordPress dashboard is where you’ll find all of your admin options and where most of your creative effort will be focused.

The left-side menu items include the following:

There are more than 47,000 WordPress plugins. Akismet is still the #1 downloaded pluginA premium WordPress theme has the average price of $40

  • Home takes you to your dashboard.
  • Updates show you any themes or plugins that need to be updated because a new version has been released. If WordPress itself is updated, you’ll see a number in a red circle next to this menu item.
  • Media shows every photo, video, and file you’ve uploaded as part of a post or page. You can also upload files directly to the media section.
  • Pages are usually evergreen, static web pages. Examples include the “About Us” section on a company website or the “Services” page.
  • Comments are what visitors comment on in response to one of your posts or pages. If you have comments, a number inside a red circle will appear next to this menu item.
  • Appearance contains themes, design, and features related to the appearance of your site.
  • Plugins are extra mini programs that help increase the functionality of your site. You can use plugins to turn your website into a membership site, add social media sharing, eliminate comment spam or just to do something cool or fancy with your graphics.
  • Settings are used for just about anything. It’s the first place you want to go when setting up a new site.

Design your site and make it look great

Man painting

The design of your website is essential, and people will form an opinion about your business based on the look and feel of it. Visitors will make an instant decision (in 3 seconds or less) whether to stay on your site or move on. To make an impact, it’s important to have great design.

Depending on the type of the website and the way you choose to build it, you will have some options as far as selecting a design for your site. If you decide to use CMS or web builder, you will be dealing with the pre-made theme and templates. Key things to keep in mind about your website design are the following:

  • Use clean design
  • Make sure it’s mobile optimized
  • Fit your site’s niche and goals
  • One or two columns layout is the best option
  • Use unique design elements
  • Make it easy to navigate

If you are looking for customized options using some of the platforms mentioned above or creating a website from scratch, you can turn to professional web designer/developer.Design for differentiated sections and eye-catching transitions to help user navigate and reward them based on their engagement levels, interests or the site depth into which they explore

Write and prepare your content

Content is information that will be presented on your site. It’s important to create and maintain useful, unique, and clear content so your visitors can easily understand your message. Poorly written and badly presented material can frustrate and discourage visitors from staying on your website or coming back.

There are two questions you have to consider when creating content:Create custom visuals and iconography that speaks directly to brand story and personality. Avoid arbitrary media and iconography. Again, keep it relevant

  • Is the content relevant and exciting to your audience?
  • How should the content be presented to your target audience?

Today, search engines reward (by ranking them higher) websites that make an effort to create quality content to educate people in their niche. You will have to make sure your content is: unique, relevant, legit, and current.

Once you have an overview of your website plan/sitemap, you can drill down to the specifics of the content you need to create for a website launch. It will be important to create evergreen content (content that will not be changing much and will appear on the static pages) and also important to have fresh content appearing on your website on a regular basis.

Test before and after launch

Soldier

Beta testing. Launching your website is an exciting process and people eager to get it live as soon as possible. With all the excitement, often people ignore the testing step. It’s critical you test your website before it goes live. The testing process can seem overwhelming, and you are not sure where to start. We are here to tell you that it’s not that complicated, you just have to check the following points carefully:

  • Content related materials (spelling, punctuation, etc.)
  • Design related elements (images, fonts, etc.)
  • Web development items ( live URLs, broken links, etc.)
  • Search engine optimization details ( title tags, meta data, etc.)
  • Network administrator areas (hosting, backup system, etc.)

Google Analytics
Even if you’re on a tight budget, you can use free tools like Google Analytics to get a lot of data on how your website is being used, including overlays of your pages to see what links people click on most as well as the ability to track conversion funnels

Post-launch. Once your website goes live, you need to have a strategy in place on what to do next and how to maintain your site. Here are some basic things to consider:

  • Prepare your site for promotion.
  • Prepare to measure website stats.
  • Find maintenance if and when needed.
  • Make sure you backup your site.
  • Collect visitor’s feedback.


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