How Digital Marketing Is Shaping In Small Medium Businesses In Middle East Countries
The technicality has driven the emergence of Digital Marketing
With the evolutionarily increased consumption of digital content across the globe and the virtual world that millions of people deal with, the quite justifiable trend and in fact requisite of capturing a rough market space of around 170 million prospective consumers has come up rapidly. Statistics are stringent evidence of the amalgamation nature of technical feasibility and the digitized modes of marketing.
In simplified terms, the digitized modes of marketing, when accumulated by virtue of technical emergence, lead to digital marketing as a newer and propitious mode of promotion over the internet or through other digital means.
The concept is comparatively newer in the forms of business development and marketing of products/services however the benefits that it has imparted to businesses and industries are on a substantial level with
respect to brand building and the cost-cutting drive.
It is widely known and accepted that this was conceptualized when the digital age took off and the internet flooded the global ideas. The term digital marketing has been particularly coined in the 1990s and gained stature in recent times on a global level.
With advancing technology that started becoming widespread, under digital marketing, the initially known clickable banner came on record in the year 1993. The concept of marketing across the world has changed since then with the digital marketplace.
The commencement of giants like Google, MSN by Microsoft, ad words coming into the digitization scenario, it has been evidently put on record that technicality has driven the emergence of widespread digital marketing concepts while benefiting organizations in multiple leaps.
Seizure of small-medium businesses by digital marketing
Justifiably, the extent of the reach of businesses is determined by the levels of marketing operations and campaigns that organizations are able to run whilst staying true to the penetration efficiency amidst the prospective consumer base.
In a scenario where cost-cutting remains a top requisite of small and medium level businesses, taking out a hefty sum of money for marketing has been a tough deal to crack. Dilemma much, due to the lesser approach of marketing techniques, they lose on a substantial amount of revenue that they can additionally generate. Digital marketing has come up as a boon in this regard.
Following are the key reasons why digital marketing has seized the small-medium businesses-
- Digital space comes up with an equal opportunity for all giants and initiators in the market. Leveraging small business is quite efficiently and effectively possible through online marketing.
- Digital marketing rules out the most stringent prohibitory boundary of larger level marketing for small businesses. With minimal cost and investment, the reach is extremely high over digital means.
- Conversions are heavily benefited amidst the availability of tracking traffics to understand organic engagements and online consumer behaviour.
With numerous reasons to support digital marketing in the growth of small-medium businesses, this online concept is shaping vividly and more concretely due to the wide and huge response from this sector of business.
Spreading out in the Middle East
The Middle East can never be portrayed as a single target market. It is an amalgamation of numerous markets with distinct cultures and traditions. In an era of pre-built business tycoons, emerging markets have a lot to face. Middle East markets come into the category of toddlers when digital businesses are taken into account.
Compared to western countries, Middle Eastern countries have a much higher expenditure ratio. With more than half of the population comprising youngsters, the demographics clearly show an appropriate target market. Being easily and readily available on social media, youth has much wider access to all the online promotions showcased on these platforms. Be it consumer products, food, beverage or cosmetics, the businesses have grown leaps and bounds by coming online.
Any business that is not online won’t survive in the long run
It all started as a trend and now has become the core competency factor in the long run. Commencing the business on an online platform started just for fun. People strolled down their social media handles and witnessed various products and services being flashed in front of their eyes. Soon enough those products and services started catching eyes. The clicks grew, people started ordering online and now it has grown to be the fastest-growing and the most vivacious businesses of all time.
In the Middle East, more than 40.2% of the total population has access to the internet. Among these, the percentage of people surfing the web daily goes up to 88%. The youth being the majority of internet users account for 36% of the total population. It is the age group of 18-24 years that yields being the most prospective buyers of digitally marketed products and services.
Generating potential user engagement through native advertising
According to a recent survey, people watch native ads 50% more than they watch a display ad. This is the reason why native ads boost overall business revenue by approximately 18% more. Portraying a product or service decorated completely in editorial content helps the marketer to remove ad-fatigue. Users watch the ads with keen interest which plays a major role in the buyer’s psychological mindset.
Even though the consumers know that native ads are also a form of advertisement that will try to convince them to buy a product. But they don’t care about that anymore. As long as something is interesting and has a vibe, it has a fair chance of being liked and eventually purchased by the consumer.
To top it all, programmatic native advertising has flooded the market with ads that seem beyond reality. Interacting with the consumers on a different level, digital marketing in the Middle East takes complete advantage of native ads using the popular names and personalities that are profitable for brand building.
E-business turning into Me-business
The Middle East is the most rapidly growing internet population and has the largest digital consumer base. Although countries like Europe top the list in E-commerce transactions but the growth witnessed in Middle Eastern markets cannot be neglected.
With people preferring online purchase in sectors like Travel, Food, Cosmetics, Clothing, etc. digital marketing in the Middle East has overcome enumerable milestones of orthodox culture and mindset. A market that started to grow from $7 billion has now crossed the benchmark of $19 billion and is looking forward to much larger numbers.
Regions like Arab and UAE have not only seen growth in revenue models but also in the social cultivation of upbringing the next level businesses. Breaking the chains, the Middle East has re-emerged as a strong economic sector striving hard to go neck-to-neck with the western economies.
Looking forward to a saturated western market shortly, Middle Eastern markets have much broader growth prospects that will yield the most beneficial results of all time. With digital marketing being the main marketing component, Middle Eastern markets are expected to increase their current marketing expenditure from 1% to 12% in less than 5 years.
Being the best example of slow and steady wins the race; the Middle East surely was a slow learner of the novice business tactics but is the steadiest economy from the future point of view.
