One of the most powerful and vital tool of marketing is Google AdWords. It might seem like a daunting task and can leave you with so many questions and queries. With proper planning and implementation, it isn’t that difficult. Here are a few questions that might come across along with their answers. Let’s start
- Who is your target market?
For a campaign to be really successful, one has to be really clear about the people or group that we are targeting. A deep research about your target market will help you in coming up with an effective campaign.
- What is your offer?
Just like every successful campaign, one has to create or solve a problem. You should also focus on the fact that customers should get a clear idea that your product or service is the best compared to others. Depending upon different features and offers, one can run multiple campaigns.
- What are the customers searching for?
Start thinking like your customer. Try and get into their shoes, as to what would they be typing while searching for something related to your product or service. For e.g. someone looking to buy ice cream might search for offers ice cream, ice cream near XYZ (the location where the person stays) etc.
- What is the objective behind this ad campaign?
One should be very sure about the reason behind launching the campaign. It can be to bring in more traffic, lead generation, increasing sales etc.
- What should my customer do?
Figure out, what you really want your customers to do after seeing the ad. Now, that can be better sorted out, once you are clear about the objective behind the campaign. It can be to like the facebook page, to increase sales, register etc.
- How will you make your customers take some action?
When you start planning your campaign or maybe writing it then make a list of the results oriented Call-to-Action (CTA). With a proper CTA, you will be in a better position to decide the ways you can motivate the potential customers. It can be regarding making an order online or giving a call. One can also motivate customers by offers, by highlighting USP’s or maybe with special discounts.
- What are your competitors up to?
One should also be updated about your competition. The things that they are doing, is it successful or not, the new strategies etc. By analyzing these, you will understand where you might be going wrong and even regarding things that worked in your favour.
- What is your budget?
Even if we want to escape this, the truth is business is also majorly about profits. Plan your campaigns according to your budget and the best way to utilize the amount. This will help a great deal in the long run.
- What is the time frame?
At the planning stage, one has to be sure about the time period of your campaign. Though, it might vary depending on each campaign. As per the motive and requirement, one should know how long or short the time frame will be.
- How to measure the results?
There are a no of ways in Google AdWords to track and check the campaign metrics. For e.g. the no of clicks, sales, email leads etc. This is how you can keep a tab on your success rate as well as if you are going wrong.
Hope, we have covered up most of the questions that might have or will come to your mind. No more waiting, start making campaigns and with time you will learn all the nitty gritty.
